LEF 2025

doc. Ing. Klára Antlová, Ph.D. (Technical University of Liberec, Czech Republic)

doc. PhDr. Ing. Pavla Bednářová, Ph.D. (Technical University of Liberec, Czech Republic)

Ing. Jitka Burešová, Ph.D. (Technical University of Liberec, Czech Republic)

doc. Ing. Aleš Kocourek, Ph.D. (Technical University of Liberec, Czech Republic)

doc. Mgr. Peter Madzík, PhD. (Technical University of Liberec, Czech Republic)

doc. Kateřina Maršíková, Ph.D. (Technical University of Liberec, Czech Republic)

doc. Ing. Petra Rydvalová, Ph.D. (Technical University of Liberec, Czech Republic)

doc. Ing. Pavla Vrabcová, Ph.D. (Technical University of Liberec, Czech Republic)

doc. Ing. Otakar Ungerman, Ph.D. (Technical University of Liberec, Czech Republic)

prof. Ing. Miroslav Žižka, Ph.D. (Technical University of Liberec, Czech Republic)

doc. Ing. Dita Hommerová, Ph.D., MBA (University of West Bohemia in Pilsen, Czech Republic)

prof. Ing. Šárka Laboutková, Ph.D. (Prague University of Economics and Business, Czech Republic)

doc. Ing. Tomáš Pavelka, Ph.D. (Prague University of Economics and Business, Czech Republic)

dr hab. Piotr Gryszel, prof. (Uniwersytet Ekonomiczny We Wrocławiu,

Poland)

Prof. Dr. Jörg Kroschel (Hochschule Zittau/Görlitz, Germany)

Prof. Dr. rer. pol. habil. Thorsten Claus (Technische Universität Dresden Internationales Hochschulinstitut (IHI) Zittau, Germany)

prof. John R. Anchor (University of Huddersfield, United Kingdom)

PhDr. Michael Augustín, PhD., MPA (Bratislava University of Economics and Business, Slovakia)

prof. h. c. prof. Ing. Monika Hudáková, PhD., MBA (Bratislava University of Economics and Management, Slovakia)

Univ.-Prof. Dipl.-Ing. Dr.mont. Rupert Baumgartner (Universität Graz, Austria)

Skilled illustrator Jitka Jungmannová will create a live visual mind‑map of key session themes, making complex ideas memorable and shareable.

Once the session concludes, participants will be able to explore our virtual laboratory.

8:30 – 8:45 Adoption of Artificial Intelligence Tools in Small Enterprises in the EU and the Czech Republic: Barriers, Opportunities and Implications for Marketing Strategies (Jana Nunvářová)

8:45 – 9:00 Risk Aversion, Age, and Gender as Predictors of New Media Adoption: Evidence from LinkedIn, Twitter, Skype, and Viber (František Sudzina, Antonín Pavlíček, Lucie Rožmberská)

9:00 – 9:15 Current Digital Technologies and Their Impact on Marketing: Qualitative Analysis of the Czech Business Environment (Anežka Nováková, Liuba Turchyn)

9:15 – 9:30 FinTech Innovations and Their Impact on Financial Inclusion in Central Europe: Evidence from Czechia (Irena Jinřichovská)

9:30 – 9:45 Structural Determinants of Crowdfunding Adoption Across Countries (Tomáš Krtička, Ivan Soukal)

9:45 – 10:00 Sports Services of a Selected Academy in the Ötztal Ski Resort (Veronika Půlpán Krause, Daniel Opelík, Josef Voráček, Klára Kulhánková)

10:00 – 10:15 Analysis of the collection of local accommodation fees in municipalities in the Hradec Králové Region (Luděk Kühr, Petr Janeček)

10:15 – 10:30 Challenges in the Development of Low-Carbon Energy Sources in India (Taniya Choudhury, Marek Furmankiewicz, Manu Thomas)

Building H, Room H41 (4 ^th Floor)

09:00 – 10:15 Study Programs through the Eyes of Students, Companies, and the University

10:15 – 10:45 Coffee break

10:45 – 11:45 Roundtable: An Eye-to-Eye Conversation

Purpose of the Roundtable Discussion: To connect the world of higher education and business practice from the perspective of study programs, competencies, graduate employability, and their retention in the region, as well as the stimulation and support of their return.

• Topic 1:  Collaboration between Higher Education Institutions and Businesses – Opportunities and Existing Barriers
• Topic 2:  Study Programs under Scrutiny: How Can They Be Optimally Designed to Meet the Needs of the Future Labor Market?
• Topic 3:  Graduate Competencies – Alignment or Misalignment in Expectations?
•  Topic 4: Regional Challenges – How Can the Region Support Businesses, Secondary and Higher Education Institutions, and Their Graduates?

11:45 – 12:00 Open Discussion with the Audience

Building H, Room H32 (3 ^rd Floor)

08:30 – 09:00 COFFEE | PARTICIPANT REGISTRATION

09:00 – 09:20 CONFERENCE OPENING

• doc. RNDr. Miroslav BRZEZINA, CSc., dr. h. c. – Rector TUL 
• Prof. Dr. habil. Thorsten CLAUS – IHI Zittau /TU Dresden, Director 
• Ing. Mgr. Marek SKÁLA, Ph.D. – Faculty of Economics TUL, Dean

09:20 – 10:40 PLENARY PART

• Ondřej HAVLÍČEK, M. A. – Euroregion NISA, Liberec 
• dr. Bartosz BARTNICZAK, prof. – UEW – EUWT NOVUM, Jelenia Góra 
• Dr. Alexey ALEKSEENKO – UNU-FLORES, Dresden 
• Dr. Frans HERMANS | Dr. Anne SEIWERT – Deutsches Zentrum für Astrophysik, Görlitz

10:40 – 11:00 COFFEE 

11:00 – 13:40 PRESENTATION OF CROSS-BORDER PROJECTS (Part I) 

12:00 – 13:00 LUNCH BUFFET 

13:40 – 15:00 PRESENTATION OF CROSS-BORDER PROJECTS (Part II)

15:00 – 15:20 COFFEE 

15:20 – 16:40  PRESENTATION OF CROSS-BORDER PROJECTS (Part III) 

16:40  CONFERENCE CLOSING | COFFEE

Building H, Dean’s Office Meeting Room (7 ^th Floor)

9:00 – 9:10 opening word of doc. JUDr. Ing. Bohumil Poláček, Ph.D., MBA, LLM, Head of the Department of Finance and Accounting EF TUL.

9:10 – 11:30 moderated lectures and discussions on New Trends in Valuation with the participation of experts from practice:

• Mgr. Radomír Čujan Director of the Department of Forensic Experts and Interpreters, Ministry of Justice of the Czech Republic.
• Mgr. Markéta Tomanová Head of the Expert and Interpreter Licensing Department, Ministry of Justice of the Czech Republic.
• Ing. Barbora Rýdlová, Ph.D. Head of the Department of Corporate Finance, Prague University of Economics and Business; Expert in the field of valuation of companies, securities, and intangible assets.
• Ing. Pavel Tůma, Ph.D. senior partner, PKF Apogeo Group.
• Ing. Petr Polák Head of Department 2802 – Valuation of assets, Ministry of Finance of the Czech Republic.
• Ing. Jiří Škoda Department 2802 – Valuation of assets, Ministry of Finance of the Czech Republic.

12:00 – 13:00 Lunch served buffet-style

Building H, Highest floor of University Library

15:00 – 17:00 Alumni Meeting and Discussion Roundtable

Help us improve the teaching of International Trade. We are interested in how well it meets the needs of practice, how many of you work in the field or in related areas, and what aspects of the course you would like to see changed or strengthened.